With its slogan of Current Location and Live Music Guide, HangiBar (HangiBar means “Which Bar?â€) carries on the growth by its renewed design and content and succeeds to draw attraction.
HangiBar does not have a rival in its field to the full extent and it is not just a search engine for helping you to find events and/or locations but also has some unique applications like musician pages and location friendship.
When we review HangiBar closely which was renewed in February 2010, we see that it dates back to years ago. While Internet was quite different in 2003 than today, HangiBar was started out as a web service aiming to introduce nightlife in Ankara and carried on its growth by adding Ä°stanbul and other cities into its database in 2005.
HangiBar carrying on its broadcasting for 7 years changed its appearance according recent web trends. It is seen that this change will be useful for the service to reach more visitors. Read More »
We made a cheerful and quite informative interview about Search Engine Marketing with Çiğdem Özkan the General Manager of MoreClick Agency for followers of Web Trendleri.
Can you please mention us about your expertise field and the working field of MoreClick Agency of which you are a manager?
After I graduated from the department of International Relationship, I had my expertise on Public Relations. After performing many delightful works for long years with many brands that are famous in their sectors, I took a fancy to information technologies and now I continue my professional career as the General Manager of MoreClick.
MoreClick is an advertising agency affiliated with DeÄŸiÅŸim Group founded in 2002. Our company is the 2nd agency managed to get the certificate of Google Adwords Qualified Company in Turkey. In this context, we have a pioneering role from that day on. When it comes to Search Engine Marketing (SEM), MoreClick is the first name that comes to mind. We offered our services to almost 1000 clients. High rates for customer continuity and satisfaction by this high portfolio makes us proud of ourselves.
What are the advantages of SEM applications for entrepreneurs when compared with printed and/or visual media?
We believe that each environment has its own dynamics and they all have advantages if they are used in a proper way. The important thing here is to plan accurate advertisement campaign by advertiser. On the other hand, we have to admit that Internet advertising is quite superior to other alternative environments in terms of measurability and return on investment (ROI). Besides, Internet advertising expenditures in the whole world are near those spent on conventional advertising methods and even more than them in some countries. SEM (Search Engine Marketing) has a prominent position among Internet advertising because it is SEM which receives the highest return on investment among Internet advertising channels. Thus, while all environments and even banner advertising were decreasing during crisis times, SEM budgets increased.
How frequently Adwords is used in Turkey by Internet entrepreneurs? What do they expect from Adwords?
As you know, Turkey is among the stars shining in the developing markets of Google together with Poland. Adwords usage is prevalent in Turkey; it is used by SMEs since it is one of the limited advertising alternatives as well as big sized enterprises. It has a high return, budget has no limit and it is quite flexible. However, here is the critical point: Though the prevalent usage of Adwords, is it being used effectively? Unfortunately, we can not give a positive response to this question.
Since Adwords is a system established onto optimization basis, it requires an expert management and a successful optimization process. 80% of advertisers in Germany conduct their advertisement campaigns over an advertising agency; otherwise, they can not have the whip hand of their rivals by a mismanaged account. We, as MoreClick, act by the mission of raising this awareness during both advertiser and media purchase agencies phases. Read More »
Though Hürriyet Kıyasla is quite a new service which we thought that it would boost the market and we wrote our first impressions, it already made a name for itself in comparison sector.
Hürriyet Kıyasla, which drew attention of users by vehicle loan and mortgage calculation widgets added to HürriyetOto (first and second hand automobile searching website) and HürriyetEmlak (estate searching website) within Hürriyet group, now works on comparing loans and considering the most appropriate loan option for user and it is planning to offer comparison options for different areas soon.
Internet is not just a web-based e-mail address anymore for most of us. We are finding all of our friends on Facebook, making new friends, sharing everything we interest in with everyone on FriendFeed, making stammering sentences restricted to 140 characters on Twitter, uploading our photos to Flickr, adding our favorite websites to Delicious, writing everything we want to write on our Blogger accounts in minutes.
Are not all these already confusing? What about managing all these accounts? We sometimes may miss many details during all these online activities which constitute a shift all by themselves.
Just after Youtube, Vimeo also began to use its own HTML 5 player. HTML 5 Player which is currently supported by Safari, Chrome and Internet Explorer versions with Chrome Frame can be reached by “Switch to HTML 5†link on the right bottom of video page.
HTML 5 Player which is currently in test phase has great advantages when compared with Flash player. The most important one of these advantages is not have to wait for loading video when you jump any part of video. I confess that I liked this feature very much.
When I tested HTML 5 player on Safari and Chrome, I got good results more than standard Flash player. I watched the video and went to any part of video at anytime I wanted to without any interruption. In this respect, this comfort is priceless. Read More »
