The only thing you had to do in the early 2000s where having a website was only a privilege to a rich minority was printing your website address on a business card and distributing it to your friends and acquaintances in order to introduce your website.
These beautiful days where registered domains could be counted on the fingers of one hand of course passed away completely in 2005. While registered domains were about 40 million, they have already exceeded 90 million today. Printing your website on a business card and distributing is impractical today.
While the growth rate of Internet is incredibly high today compared to any other field, methods for attracting visitors becomes shortened day by day. Though it seems as a contrast, it is explicitly a fact that it is actually the right thing.
Although it was only 5 years ago when web portals promising you to find everything in a single website fell from grace, even the biggest ones today are at high risk of going bankrupt. After people discovered that they could not find everything in a single website, they write only a single word on their address bars of their browsers when they are connected: Google! Of course, only if they did not set Google as default start page…
Google doesn’t say, “We have everything you look for”; they say, “We don’t have what you look for but we can find it for you”. The actual success of Google is that they managed to create clearly the image in people’s mind that “Google can find!”
Only having a website lost its significance now. Now the importance is to have a website with higher search ranks in Google. It is the actual key aspect which will change everything.
It was shown in a research done by personally Google that users are only interested with first 4 search results. Being on Google clearly means being among first 4 search results on Google.
Well, while Google will list us, not them, while there are thousands of rivals with similar contents and even worse, it is so easy to have a website by buying a domain name and hosting account and then installing WordPress in 5 minutes?
We confront with the concept of SEO for the very reason. SEO, Search Engine Optimization, is the most important feature required for having a successful website now.
In today’s Internet world where websites focus on keyword ranking in Google, SEO knowledge is no longer an additional area of interest but has become a main expertise field that all website administrators should certainly know and apply as well as Web Design and Web Programming knowledge. Then, how will you learn SEO techniques and increase the rank of your website in search engines by applying these techniques?
When you make a small research for SEO, you will see that there are serious problems with it since it is a pending issue. When you witness that everybody developed their own techniques and that they believe these techniques as the best beyond any doubt, you’ll be confused much.
“SEO Hocası” (which means “SEO Teacher” in Turkish) is a successful website managed to make itself accepted in the sector by standing out among SEO blogs in Turkey. Being at 2nd rank in Google search for a difficult word like SEO is the best proof that how professional solutions they developed. By the way, being listed at 3rd rank for SEO teknikleri (“SEO techniques” in Turkish) search in Google is an Easter Egg for everybody following the sector closely
What does Seo Hocası (established by Kaan Gülten) owe for its success of becoming a unique SEO source by being supported by many authors who are experts on their fields in a short time?
It has a very simple answer! Google Webmaster Guidelines gives following tip:
“Make pages primarily for users, not for search engines.”
“Seo Hocası” has become a big brand in a very short time by offering the best possible content in quality for real users and it is approaching to the deserved position in Google day by day…
While many so-called professional SEO bloggers think that incompletely translating foreign articles about outdated SEO techniques and offering them to users is a big success, Seo Hocası sustains to grow up with each passing day against its rivals by both genuine and effective articles, and genuine Free SEO Analysis tools that all website administrators would need.
Free Introduction Article where you can introduce your website, İM service where you can bookmark pages in your websites easily to accelerate the process of being indexed by Google, Dizin (Directory) service where you can add your websites to have better linking ranks in Google and many other tools are offered by Seo Hocası and the website takes firm steps forward as being the single source which is needed by a website administrator for SEO.
It doesn’t matter if you have a tiny blog where you publish cake recipes or you are a website administrator of an international trade company; Seo Hocası can tell you how to get a better rank in a Google search.
The concept of advertisement appearing by the rise of consumption societies has become widespread in our lives nowadays. Advertisement expenses in Turkey reached 2.7 billion TL at the end of 2009. The Society of Publishers estimates that these expenses will be 3.2 billion TL at the end of 2010. While advertisement practices have become a must for the sale of a product and/or service, the channels for advertisement came out recently became increased in number.
While publisher makes an effort to find a channel for reaching its target market in the shortest and the most economical way, each channel owner continues to argue that he is the best option.
Advertising is doubtlessly an application to decide after very long research and analyses, and now Reklam.com.tr securing its position in advertising world day by day is a quite genuine website gathering all alternatives for publishers under the same roof.
Though Internet has become one of the most important concepts of our lives, it is still barely used as an advertisement channel in Turkey. The overwhelming dominance of traditional advertisement channels still continues. While TV commercials are the biggest slices of the cake, printed media is the second for publishing ads. Though newspaper ads lose their power with each passing day, publishers still care their prestigious positions.
Except that, billboards, movie commercials, outdoor advertisement practices and of course Internet advertisements are among the channels mostly used.
Then, how can an institution decide which channel is the most advantageous for advertising? How many publishers are aware of so many alternatives? Reklam.com.tr aims to gather all these alternatives under the same roof and provides publisher a great opportunity to make a choice freely among all channels by treating them neutrally.
Channels are also in an incredible marketing battle to convince publishers as publishers have difficulty to choose a channel. By its quite favorable options, Reklam.com.tr aims to gather channels and potential publishers researching advertisement options in Internet. Channel owners have the opportunity to reach publishers directly by sponsoring for pages they desire in Reklam.com.tr through prices they can never find anywhere else.
Reklam.com.tr will have its name rather frequently mentioned soon since both it fills a deficiency which is really needed in Turkey and has a cool generic domain name (reklam means advertisement in Turkish) that can not be obtained easily.
With its slogan of Current Location and Live Music Guide, HangiBar (HangiBar means “Which Bar?”) carries on the growth by its renewed design and content and succeeds to draw attraction.
HangiBar does not have a rival in its field to the full extent and it is not just a search engine for helping you to find events and/or locations but also has some unique applications like musician pages and location friendship.
When we review HangiBar closely which was renewed in February 2010, we see that it dates back to years ago. While Internet was quite different in 2003 than today, HangiBar was started out as a web service aiming to introduce nightlife in Ankara and carried on its growth by adding İstanbul and other cities into its database in 2005.
HangiBar carrying on its broadcasting for 7 years changed its appearance according recent web trends. It is seen that this change will be useful for the service to reach more visitors. Read More »
We made a cheerful and quite informative interview about Search Engine Marketing with Çiğdem Özkan the General Manager of MoreClick Agency for followers of Web Trendleri.
Can you please mention us about your expertise field and the working field of MoreClick Agency of which you are a manager?
After I graduated from the department of International Relationship, I had my expertise on Public Relations. After performing many delightful works for long years with many brands that are famous in their sectors, I took a fancy to information technologies and now I continue my professional career as the General Manager of MoreClick.
MoreClick is an advertising agency affiliated with Değişim Group founded in 2002. Our company is the 2nd agency managed to get the certificate of Google Adwords Qualified Company in Turkey. In this context, we have a pioneering role from that day on. When it comes to Search Engine Marketing (SEM), MoreClick is the first name that comes to mind. We offered our services to almost 1000 clients. High rates for customer continuity and satisfaction by this high portfolio makes us proud of ourselves.
What are the advantages of SEM applications for entrepreneurs when compared with printed and/or visual media?
We believe that each environment has its own dynamics and they all have advantages if they are used in a proper way. The important thing here is to plan accurate advertisement campaign by advertiser. On the other hand, we have to admit that Internet advertising is quite superior to other alternative environments in terms of measurability and return on investment (ROI). Besides, Internet advertising expenditures in the whole world are near those spent on conventional advertising methods and even more than them in some countries. SEM (Search Engine Marketing) has a prominent position among Internet advertising because it is SEM which receives the highest return on investment among Internet advertising channels. Thus, while all environments and even banner advertising were decreasing during crisis times, SEM budgets increased.
How frequently Adwords is used in Turkey by Internet entrepreneurs? What do they expect from Adwords?
As you know, Turkey is among the stars shining in the developing markets of Google together with Poland. Adwords usage is prevalent in Turkey; it is used by SMEs since it is one of the limited advertising alternatives as well as big sized enterprises. It has a high return, budget has no limit and it is quite flexible. However, here is the critical point: Though the prevalent usage of Adwords, is it being used effectively? Unfortunately, we can not give a positive response to this question.
Since Adwords is a system established onto optimization basis, it requires an expert management and a successful optimization process. 80% of advertisers in Germany conduct their advertisement campaigns over an advertising agency; otherwise, they can not have the whip hand of their rivals by a mismanaged account. We, as MoreClick, act by the mission of raising this awareness during both advertiser and media purchase agencies phases. Read More »
Though Hürriyet Kıyasla is quite a new service which we thought that it would boost the market and we wrote our first impressions, it already made a name for itself in comparison sector.
Hürriyet Kıyasla, which drew attention of users by vehicle loan and mortgage calculation widgets added to HürriyetOto (first and second hand automobile searching website) and HürriyetEmlak (estate searching website) within Hürriyet group, now works on comparing loans and considering the most appropriate loan option for user and it is planning to offer comparison options for different areas soon.
