Though Hürriyet Kıyasla is quite a new service which we thought that it would boost the market and we wrote our first impressions, it already made a name for itself in comparison sector.

Hürriyet Kıyasla, which drew attention of users by vehicle loan and mortgage calculation widgets added to HürriyetOto (first and second hand automobile searching website) and HürriyetEmlak (estate searching website) within Hürriyet group, now works on comparing loans and considering the most appropriate loan option for user and it is planning to offer comparison options for different areas soon.

After the website was opened for use, users’ interest focused on calculating mortgage and consumer loans. Loan searches made by visitors are as below according to the information we obtained from Hürriyet Kıyasla directors:

1. Mortgage Loan – 100.000 TL, 120 months repayment terms
2. Consumer Loan – 10.000 TL, 24 months repayment terms
3. Vehicle Loan – 25.000 TL, 36 months repayment terms
4. Vehicle Loan – 25.000 TL, 48 months repayment terms
5. Mortgage Loan – 75.000 TL, 36 months repayment terms
6. Mortgage Loan – 80.000 TL, 120 months repayment terms
7. Consumer Loan – 5.000 TL, 36 months repayment terms
8. Consumer Loan – 2.500 TL, 48 months repayment terms
9. Mortgage Loan – 50.000 TL, 120 months repayment terms
10. Mortgage Loan – 50.000 TL, 60 months repayment terms

I believe that the design of homepage affects these search results. As far as can be seen, loan options in the first three positions of results reflect instant search results in the Display area of the website.

This case shows that users click on instant search results and then make changes on result pages or prefer to do searches according to their own criteria. Thus, it is obvious how important Display area is.

Currently, Hürriyet Kıyasla enables user to choose appropriate one according to their budgets by making comparisons for Mortgage (Estate) Loans, Vehicle Loans, Consumer Loans and Credit Cards. The website supported by diligently prepared Expert Opinions answer many questions in visitors’ minds before they ask.

Hürriyet Kıyasla planning to add new products for comparison soon will help users to make comparisons in many fields such as GSM operators, ADSL prices etc. that users have questions for price/performance issues.

Using Display area effectively may be critically important for many products/brands. A user visiting the website for calculating Mortgage Loans may click on instant results for ADSL price comparisons when he/she sees them on Display and his/her interest may attracted to such different results.

According to my personal opinion, comparing not only loans and services but also products will increase user loyalty largely in the website. In fact, loans and services are not products that are required frequently and thus, more interesting comparisons are needed to increase returning frequency of visitors. For instance, if air tickets for same destinations are compared in the website, visitor may see it when he/she visits the website for vehicle loans and even if he/she does not interest these ticket comparisons on that visit, he/she may visit the website again when he/she plans to buy an air ticket. Besides, the website is currently making some surveys in order to learn products that visitors want to compare.

When comparison is in subject, the most important issue is trust. While there are many large and small websites in which interest rate calculations and/or loan comparisons are performed, Hürriyet Kıyasla gives the required trust as reflecting the most current and accurate results by the name of Hürriyet and thus it is one step ahead of its competitors.

Zihni Tutumluyuz and Differences Created by an Institutional Blog

There is an entertaining organization featuring Hürriyet Kıyasla when compared with other websites in the sector. An interesting and entertaining blog called as Zihni Tutumluyuz created by Hürriyet Kıyasla team is completely far from the apathy of an institutional blog and it is inviting everyone to be provident by examples from real life and by using an informal language. The emphasis made on being provident both offers useful information and scores a successful campaign for increasing brand value definitely by keeping alive the provident feature of Hürriyet Kıyasla in minds.

The blog consisting of wide-ranging articles such as football broadcasting tender, using mortgage loan for a 2300 years old palace, the relationship between divorce and frugality, the connection between Credit Cards and Swine Flu etc. is read easily with its entertaining perspective and succeeds to make us awaiting new articles impatiently.